Brief writing is essential when working in-house and you need an agency to get involved and do some creative thinking and boost your company or brand image. Whether you are a large globally known organisation or a new independent start-up – brief writing provides the agency with the backbone.

I have created a simple infographic to highlight the key areas I would include in putting together a PR brief for an agency. I tried to keep in mind that someone would have to read/view the brief once it is written – so keeping it simple, to the point and engaging is key.

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